Being Responsive versus Proactive

How well do you know your 5 biggest customers?

Sure, you’ve probably responded well when they called you in a panic looking for help in full-on crisis mode.

But have you sat down with them to truly understand their needs, reading between the lines to find nuggets that you may be able to provide before they even ask?

…now…what was your first thought when you read the question immediately above?

Were you thinking of being able to supply another product or serve a person?

Because what I’m talking about is serving a person.

Whether we’re a sole proprietor or a CEO of a major corporation we do business with people.

I can guarantee that if we serve the person…the products will flow eventually.

John Maxwell calls it a servant attitude and he’s right on the money.

The COVID-19 pandemic is a perfect opportunity to take time to understand your clients, anticipate their needs, and do something about it.

Whether they simply need a pat on the back, a note of encouragement, or even a free coffee – take the opportunity now to serve them.

You won’t regret it.


I am a husband, father, grandfather, business owner, farmer, and deep thinker. I love helping people, having deep conversations, and being around great people.

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